Okay! In an effort to possibly save just one person some of the issues I had while trying to create my first, *cough, cough* “professional” looking publication, I decided to sit down and write a little blog post about some of the things I ran into at the end of my project!
Marketing your photography business!
First off, let me just say that I have made a few of these in the past and never felt comfortable promoting and sharing them because they just didn’t hold up to the quality I wanted to put out there for my studio. Marketing your photography business is a big deal and it needs to look great! The text always looked terrible when viewing, and in my opinion there’s no quicker way to turn off a client than make her have to work to read your info.!
This time around I stumbled upon a site called BP4U, and ended up purchasing 2 templates. If you check them out you will find some great one’s under their Marketing Templates tab. I purchased the Weddings and also the one for High School Seniors, but they have many others also.
This was worth every penny! (Plus, it’s not like they are crazy expensive!)….get signed up over there and you will find they run a ton of specials that you will get the 411 on in an email message.
Three Ways to Install Fonts on your Computer.Once I had my ducks in order and a plan of what I wanted to say it really went quite smoothly in Photoshop to open the documents and edit everything for my purposes.This is a screen shot of how the layered PSD opened for the first 1-2 spread….
You now need to flatten the layers and crop those spreads in half and save each page if you want to end up with a flip book publication!!
(the cover and back cover obviously just need to be flattened and saved)In the past what I would do (because I just didn’t know any better), is save all those files as JPEG’s now. Then I would open my word processor and format the page with no edges, and drop each single page onto a Word document. Then I would export it out as a PDF. Now in theory, this works very fine. EXCEPT IT LOOKS LIKE CRAP WHEN YOUR CLIENTS VIEW IT! Believe me, this is a huge mistake and not the way to proceed from here!Which brings me to the next important timesaver!
Save all those pages as a Photoshop PDF in their own neat and tidy folder!
Unfortunately for us
Photoshop PDF files are big! They are not cool for ISSUU at all. I found that out real quick when I tried to upload one of the pages as a test to ISSUU.
So what I did was open all those wonderful PDF pages I just saved in Photoshop once more. Then I used the “process multiple files” feature and the only change I made to them was in the Image Size box. I changed it from 300dpi to 150dpi and sent them out to a new folder inside the one above called “PDF at 150″….name it whatever you like just keep them separate so you can find them.
So I found the answers I needed under the Help&Support Section on ISSUU’s site. When I searched for “how to merge my PDF’s into one document” I was rewarded with the answers I needed.
How to Merge PDF Files
I decided to try Nitro